Privacy Policy

At Therm-a-Rest®, your privacy matters. We are committed to protecting the personal information you share with us when you visit our sleeping pads and camping gear site. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your data under applicable privacy laws including GDPR, CCPA, VCDPA, CPA, CTDPA, and UCPA.

What Therm-a-Rest® Collects When You Visit Our Sleeping Pads Site

Therm-a-Rest® collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to communications from Therm-a-Rest®, we collect your name and email address.

Information collected automatically: When you browse our sleeping pads and camping gear site, we automatically collect technical information including your device type, browser type, operating system, IP address, approximate geographic location, pages you visit, time spent on our site, and the website that referred you to us. This data is collected through cookies and analytics tools.

Information from third parties: Therm-a-Rest® receives affiliate tracking data from Amazon Associates when you make qualifying purchases through our links. We also receive aggregated analytics data from Google Analytics to understand how visitors use our site.

How Therm-a-Rest® Uses Your Information

We use the information we collect to:

• Operate and improve our sleeping pads and camping gear website
• Respond to your inquiries and customer service requests
• Send you communications you have opted into, including updates about camping gear and outdoor sleep systems
• Analyze site traffic and user behavior to enhance your experience
• Comply with legal obligations and enforce our Terms of Use
• Maintain site security and prevent fraud or misuse
• Track affiliate referrals through the Amazon Associates Program

Cookies and Tracking on the Therm-a-Rest® Camping Gear Site

Therm-a-Rest® uses cookies and similar tracking technologies to provide and improve our site. Here’s what we use:

Essential cookies: These cookies are required for basic site functionality, such as secure page navigation and form submission. They cannot be disabled.

Analytics cookies: We use Google Analytics to track site usage, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help us understand how visitors interact with our sleeping pads and camping gear content.

Advertising and affiliate cookies: Amazon Associates uses cookies to attribute qualifying purchases to our affiliate links. When you click an Amazon link on our site, a cookie is placed on your device to track your purchase activity for commission purposes.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality and your ability to access certain features.

How Therm-a-Rest® Shares Your Data

Therm-a-Rest® may share your information with:

• Service providers: We work with trusted third-party providers for web hosting, email services, and analytics. These providers process data on our behalf under strict confidentiality agreements.
• Amazon.com: As part of the Amazon Associates Program, we share affiliate tracking information to enable commission attribution on qualifying purchases.
• Law enforcement and government authorities: We may disclose information when required by law, court order, or legal process, or to protect the rights, property, or safety of Therm-a-Rest®, our users, or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Therm-a-Rest® does not sell your personal information to third parties for their marketing purposes.

How Therm-a-Rest® Protects Your Information

Therm-a-Rest® implements reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our security measures include SSL encryption for data transmission, secure server configurations, and restricted access to personal data.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You use our site at your own risk.

Your Privacy Rights When You Use Therm-a-Rest®

Rights available to all users:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Request restriction of processing in certain circumstances

Additional rights for EU/EEA residents under GDPR:

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and request data portability
• Right to object to processing of your personal data
• Right to withdraw consent at any time where processing is based on consent
• Right to lodge a complaint with your local data protection supervisory authority

Additional rights for California residents under CCPA/CPRA:

• Know what personal information is collected, used, shared, or sold
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of personal information we have collected from you
• Request correction of inaccurate personal information
• Limit the use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights

Additional rights for residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA):

If you reside in Virginia, Colorado, Connecticut, or Utah, you have rights substantially similar to CCPA rights, including the right to access your personal data, request correction or deletion, obtain a copy of your data (data portability), and opt out of targeted advertising and certain data sales. These rights are subject to state-specific provisions and exceptions.

How to exercise your rights: To exercise any of the privacy rights described above, please submit a request by email to hello@thermarestco.com or use the contact form on this site. We will respond to verified requests within 30–45 days, depending on the complexity of your request and applicable legal requirements. We may need to verify your identity before processing certain requests to protect your personal information.

Therm-a-Rest®’s Commitment to Children’s Privacy

Therm-a-Rest®’s sleeping pads and camping gear site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at hello@thermarestco.com. We will promptly delete such information from our systems in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on the Therm-a-Rest® Site

Therm-a-Rest® links to Amazon.com where you can purchase the sleeping pads, camping pillows, sleeping bags, and camp furniture we feature. We also occasionally link to other third-party websites for additional resources or references. Therm-a-Rest® is not responsible for the privacy practices, content, or data collection policies of any third-party site.

We encourage you to review the privacy policy of any third-party website you visit. When you click a link and leave our site, you are subject to the privacy and security practices of the destination site.

International Data Transfers from Therm-a-Rest®

Therm-a-Rest® operates in the United States. If you access our sleeping pads and camping gear site from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

By using our site, you consent to the transfer of your information to the United States. We take steps to ensure that adequate protections are in place for such transfers in compliance with applicable data protection laws, including GDPR where applicable.

How Long Therm-a-Rest® Retains Your Information

Therm-a-Rest® retains your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact form submissions are typically retained for up to 12 months to allow us to respond to your inquiries and maintain customer service records.
• Email subscription data is retained until you unsubscribe or request deletion.
• Analytics data collected via Google Analytics is governed by Google’s data retention policies, which we have configured to retain data for a limited period.
• Affiliate tracking data is retained as required by Amazon Associates Program terms and applicable tax and legal obligations.

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention and deletion policies.

Email Communications from Therm-a-Rest®

If you subscribe to communications from Therm-a-Rest®, you will receive periodic emails about sleeping pads, camping pillows, sleeping bags, camp furniture, and other outdoor sleep systems content and updates. We respect your inbox and send emails only to those who have opted in.

You may unsubscribe from our email list at any time by clicking the unsubscribe link at the bottom of any email we send, or by contacting us directly at hello@thermarestco.com. Unsubscribing will stop promotional emails, but we may still send you transactional or administrative emails related to your inquiries or account (if applicable).

Do Not Track Signals and Therm-a-Rest®

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, there is no universally accepted standard for how websites should respond to DNT signals. Therm-a-Rest® does not currently respond to Do Not Track signals from browsers.

We continue to collect information as described in this Privacy Policy regardless of DNT settings. You can manage cookies and tracking through your browser settings as described in the Cookies and Tracking section above.

Changes to This Privacy Policy

Therm-a-Rest® may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or site functionality. When we make changes, we will update the “Last Updated” date at the top of this page.

If we make material changes to how we collect, use, or share your personal information, we will provide reasonable notice through our site or by email (if you have provided your email address). We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Your continued use of the Therm-a-Rest® site after changes are posted constitutes your acceptance of the revised Privacy Policy.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about the personal information we have shared with third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please contact us using the information provided in the Contact section below.

As stated earlier in this policy, Therm-a-Rest® does not sell personal information to third parties for their marketing purposes.

Consent to This Privacy Policy

By using the Therm-a-Rest® sleeping pads and camping gear site, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with any part of this policy, please do not use our site.

Contact Therm-a-Rest® About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or submit a request regarding your personal information, please contact us at:

We will respond to verified requests within 30–45 days. For privacy inquiries related to GDPR, CCPA, or other state privacy laws, please include your location and the nature of your request in your message so we can direct it to the appropriate team.